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CPM formula: How to figure out CPM To measure CPM, you divide the total cost of the campaign by the number of impressions. The result is then multiplied by 1,000, generating the CPM figure, also known as the CPM rate.

 eCPM = (Total ad revenue / total impressions) x 1000 If you don't have the total revenue number, you can estimate that by multiplying the number of clicks, if this was a CPC campaign, or the number of conversions, if it was a CPA campaign, by the average CPC or CPA rate. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = 

CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.

To calculate CPM, divide the amount the advertiser paid for an ad by the number of views a video has. Then, multiply by 1,000. For instance, let's assume an advertiser is paying $9 for an ad seen 5,000 times on your video. To calculate CPM, you'd divide nine by 5,000 = $0.0018, then multiply $0.0018 by 1,000.